A concept identity for a three-day cultural music festival that thinks of itself as one continuous performance. Type-led, editorial, designed to scale from a 4mm wristband to a six-metre banner without changing its voice.
A festival is usually designed as three nights, three lineups, three posters. Sona is designed as one. One continuous performance broken across three sundowns. The lineup reads as a single ribbon of names from Friday’s opener to Sunday’s closer, the typography never breaks character, and the rule line is the thread that stitches every surface together.
The whole system runs on one decision. Type, rule, type. Italic transitional serif for names. A single horizontal hairline in the festival’s clay accent. Helvetica for everything supporting. No logomark, no flourish, no year-over-year redesign. The festival is the brand. The artists rotate through it.
Editorial in tone, anonymous-looking from a distance, dense up close. The kind of poster that earns a second look on the wall.
There is no logomark. The italic wordmark is the mark, and the volume number (always Roman) is the secondary anchor. Together they form the system. Nothing else is allowed in the lockup.
Ink and bone do the heavy lifting. Clay is a deliberate scarcity. One allocation per layout, never two. Earth is reserved for nocturnal applications. Late-night signage, after-hours print, the closing-night programme.
Four surfaces the system runs across. The A2 wheatpaste poster, the day pass ticket, the social-square lineup announce, and the three-day wristband. Same composition logic on each. Italic, rule, tight type.