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AR University Tour Experience

Unity AR AI UX Research

A geospatial AR experience that turns a university campus into an interactive playground. Google Maps API, minigames, point systems, and AR objects placed at real-world locations. BSc thesis project.

The problem

Campus tours are passive. You walk, someone talks, you forget. There's no engagement, no reason to explore on your own, and no way to make the experience personal. The campus has stories at every corner but no way to surface them.

The approach

I built a mobile AR experience using Unity that layers interactive content onto the physical campus. Think Pokemon Go but for a university. The Google Maps API handles geospatial positioning, AR objects are anchored to real locations, and minigames at each station keep users engaged.

The outcome

People didn't just tour the campus. They played it. The point system and minigames turned a passive walk into active exploration. Users discovered parts of campus they'd never visited. Thesis defended successfully.

What I learned

The best AR doesn't add clutter to reality. It gives you a reason to look closer at what's already there. The technology should make a place more interesting, not more complicated. And gamification works when it serves place, not compete with it. The moment the AR feels like a layer on top of reality instead of a part of it, you've lost.